Great out of the box campaign.

helloyoucreatives:

Beauty will be in the hand of the person who is stealing it.#VW out-of-home-campaign for the new Jetta. Nice!

Beginning in October, pop-up “Performance Art” galleries began to appear in major cities across Canada. The outdoor exhibits feature limited edition, hand-numbered, framed long-exposure light painting photographs created by the 200-horsepower Jetta GLI. While the frames have been hung for all to admire, they haven’t been hung that securely, allowing more daring admirers to claim the artwork for themselves. Thieves are being asked to share their steals, and Volkswagen Canada’s Facebook page has already received photos from fans decorating homes and offices with the photos.

Source: hallojo